We believe no one should lose a job because of a challenge that could have been solved.
Every day, employees face real-life challenges: a ride to work falls through, daycare closes unexpectedly, the water heater breaks and needs to be replaced.
These aren’t rare events. They’re predictable parts of life. And when there’s no easy way to get help, they turn into missed shifts, lost income, and, too often, job loss.
Yet most workplace systems are built to respond after the fact; after the missed shift, after the warning, after the resignation, when it’s already too late.
We believe that there is way to change the cycle.
We see the solution
We know that when challenges are addressed early, the impact is immediate: fewer disruptions, more stability, and better outcomes for both employees and employers.
Support exists, but it’s hard to access, difficult to navigate, or comes too late to make a difference.
We’re building a Workforce Stability System that makes practical support easy to access, when it’s actually needed. By coordinating real-time help, resource navigation, and ongoing guidance, we offer a path to resolving challenges before they escalate, more people can stay employed, support their families, and move forward with stability.
Our Team.
HelloRuta's vision was incubated at Ascentria Care Alliance, a 150-year-old health and
human services nonprofit that asked challenged itself to ask:
How can we care for our employees the same way we care for our patients and clients?
Today, as a social enterprise startup, our founding team brings experience across
business, technology, and human-centered care to answer that question.
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Alex Wong
CTO/COO
Brenna Schneider
Executive Director
Gabbie Daane
Resource Coordinator
Gary Velotta
Advisor
